StoneRaven Media - Web Design and SEO Services

SEO, Web and Graphic Design Services

Designing a web site that is fully search engine optimized and attractive involves many factors. We have segmented the typical needs of a small business's web presence into three areas.

SEO Enhancement for an Existing Website
We'll analyze your site and provide our findings. You may utilize us to update the site for you, or we can provide the code to your current web developers. See SEO Case Study | Request Ranking Report

SEO and Web Site Development for a New Website
We'll build a new site for your business with optimization as the focus. Once the site is complete, we'll register the domain on the search engines for you. See SEO Case Study

Graphic Design, Logo, Photography and Illustration Services
If you have a project requiring custom artwork, illustration, logo design or image creation we can assist. Our Canadian office staffs the creative team. Please contact Robin for assistance.

More Detail

Below is an outline which covers the primary items that are completed for each project. Throughout the design and implementation of a site, communication is crucial. SEO is highly dependent on powerful content, and nobody knows your ideal customers better than you.

1.0 Search Engine Optimization

1.1 Keyword Analysis & Recommendation
The first step in an optimization strategy is to determine keywords and phrases upon which to build a new site. We will work with you to gather core phrases in your industry, which your ideal customers may be using. Those phrases will be analyzed for frequency of search within the major search engines, and how your industry competitors use them.

Keywords will be used in determining all elements of optimizing your site, including: Website URL, Meta Keywords, Descriptions, Page Titles, Internal Links, Page Content, and other structural components.

1.2 URL Recommendation
Based on keyword analysis and your feedback, we will recommend an available domain name to be used for your new site.

1.3 On Page Optimization Elements
Whether an existing site or new site requires optimization, the same elements will be completed. These include: Determination of URL, Page Titles, Meta Keywords, Meta Description, Image Alt Tags, Copy-Editing and other elements that are useful in enhancing a webpage’s potential page ranking.

Client must provide 150 to 200 words per webpage for the optimized pages to be effective. StoneRaven, at the client’s discretion, will edit the content as appropriate to enhance the content's optimization.

2.0 Website Design

2.1 Utilizing an Existing StoneRaven Design
We have designed CSS websites that are optimized for Search Engines. These include, text based Menu systems, an information request form, Google Analytics Code and content. Due to their format creation, they will take less editing, and while utilizing keywords and content, will be fully optimized. This quote is valid for up to 10 web pages and 20 external links.

The following examples demonstrate existing optimized StoneRaven designs:
www.oc3bids.com
www.emergencycoffee.com
www.thelittlewinebus.com
www.coloradoendocrinology.com

2.2 Utilizing a Template from TemplateMonster.com (or other source)
TemplateMonster.com houses inexpensive professionally designed website templates for download. Due to their large number of web designers, each site's structure is unknown and editing is sometimes complex. In addition to editing the site's contents, each page will need to be individually optimized. However, if you find a design you really like, the extra effort may be worth the visual appeal.

3.0 Domain Registration, Hosting & E-Mail

3.1 Domain Registration
StoneRaven currently uses fatcow.com for all client websites. We prefer to register domains utilizing Fatcow, manage the domains using integrated tools available, and setup corresponding sites on Fatcow servers. However, you may choose which service to register and manage your domains.

3.1 12 Month Hosting Plan Using Fatcow.com
Fatcow offers DS3 server connectivity and a fully managed platform. If a client wishes to use another service, StoneRaven may charge additional fees in order to adhere to the other platform’s requirements.

3.2 E-Mail Accounts
An unlimited number of e-mail accounts are included in the Fatcow Hosting plan. This enables you to use your new domain name in all the e-mail addresses. i.e. name@yourdomain.com

3.3 E-Mail Account Setup / Deletion
StoneRaven can setup and manage e-mail accounts on your behalf. We will setup the account online, and instruct you how to setup the account within Outlook.

3.4 E-Mail Auto-Responder Setup
Auto-responders may be setup to automatically generate e-mails sent to specific e-mail addresses. Typical uses are auto-generated thank-you e-mails, and notifying an individual that they will receive a call within a certain time period.

Disclosure: StoneRaven is an authorized reseller of Fatcow services.

4.0 Maintenance – SEO

Search engines will visit a site more often, as the frequency of site updates increase. The more often a search engine visits a site, the more potential of increasing a website’s position in the rankings. This becomes increasingly important once a site attains a primary position. In order to keep a site’s top positioning, it may be important to increase its update frequency.

Our recommendation is to start with Quarterly site updates for the first 6 months. At that point, depending on results that have been achieved, a more frequent update schedule may be advised. However, if a first page position is attained earlier than 6 months, a more frequent update schedule should be enacted more quickly.

5.0 Maintenance – Website Content

You always have the option of updating website content yourselves, or utilizing StoneRaven. Once a site has been created, and final payment has been received, account access will be provided. Both hourly and monthly flat rate structures are available.

5.1 Web Updates – Hourly Rate
Use for minimal content changes, or a full day of dedicated work on your site.

5.2 Web Updates – Flat Monthly Fee
Best used during the first 6 months, once the site has been published and when tweaking content is most crucial. Additionally, StoneRaven will be free to edit site contents while reviewing the site’s performance, without requiring additional invoicing.

6.0 Reports *

6.1 Search Engine Position for Keywords
We will keep an eye on how your pages are being tracked by the “Major” Search engines. This includes the ranking of the search term, and the page position of the term. Once a search engine has indexed a site, positions may change frequently. If you would like to receive scheduled reports via e-mail, these can be requested.

6.2 Structure Analysis
Many websites are inherently full of errors, which hinder a search engine’s ability to navigate it completely. A search engine follows links throughout a website, and if it gets stuck, it will leave the site. Only pages that can be reached are indexed properly. We can provide you an in-depth report showing all potential errors present in your site. This report may be useful for your existing web-developer.

* Note: we have many report types available. If there is specific information you would like to track, please let us know.

7.0 Google Analytics & Account Setup

Google Analytics is an online tool that enables the tracking of visitor behavior on your website. It is instrumental in measuring the success of your SEO strategy. Google Analytics enables you to determine a course of action to continue improving results.

Included with building a website is account setup and instruction on high-level usage of Google Analytics. We will also cover how to interpret the data.

8.0 Search Engine & Directory Submission

8.1 Search Engine Submission - Google, MSN, Etc.
Once a site has been built and uploaded, we will notify the top search engines. It is not important to send the site to hundreds of search engines, as most search engines get their results from MSN, Yahoo and Google. Note that approximately 64% of all internet searches are done using Google, 21%-Yahoo, 9%-MSN, 3%-Ask.com, with 3% on all the others.

8.1a Yahoo Directory Submission
Yahoo charges for site submission and review within their directory structure. You can submit to their directory yourselves, or ask us to assist.

8.1b. Site Map Creation and Submission
Sitemaps help guide a search engine through your site. Included in the search engine submission, is the creation and submission of a XML site map.

8.2 Directory Submission – DMOZ.org
DMOZ is an online directory that is managed by human volunteers. Its importance should not be underestimated. Google and Yahoo check DMOZ regularly for new and existing websites. If your site appears in DMOZ, your site has probably been crawled by Google and Yahoo prior to your manual search engine submissions.

9.0 Pay-Per-Click Campaign Management

StoneRaven can assist you in setting up, managing and tracking your account through Google Analytics. Additionally, we will build landing pages to be targeted during your campaign. It is not required to optimize these pages, as your visitors will be reaching the page through paid search results. The pages should, however, offer compelling marketing copy to encourage the visitor to complete a request for information or make a purchase instantly.

10.0 Link Partner Recommendations

The more high quality inbound links a website receives, the more valid the site appears to a search engine. The higher the rank of the linking website, the more valuable the link appears, and your site as well. You cannot underestimate an inbound link’s importance.

Building a network of link partners requires a great deal of time, but may substantially increase your search engine relevance and rankings. We use tools that can identify link partners within and outside your industry. We can provide the Partner recommendations to you, and you can decide whether to communicate with those prospects. StoneRaven can communicate and track those communications on your behalf.