StoneRaven Media - SEO Case Studies - Travel and Tourism

SEO case studies: travel & Tourism

Case Study #1:  The Little Wine Bus

seo travelhttp://www.thelittlewinebus.com

Company Overview 
The Little Wine Bus is a tour operator based in New York City, NY.  They provide charter bus service to select wineries in the Hudson Valley wine region of NY state.  They cater to corporate clients as well as group tours, such as birthday parties.

Web Site Objective
The Little Wine Bus was looking to expand their reach to increase bookings.  A secondary objective was to be found ahead of their online competitors.  A new logo needed to be designed for their corporate image.

Primary Competition
There are a handful of local competitors in the Hudson Valley wine region.  However, an increasing threat was being seen from tour companies from outside the area - entering the market.

Results
Increased exposure resulted in a sudden growth of unique visitors to their website.  This in turn resulted in an increased tour booking rate of 600%.  Examples of new clients that found the Little Wine Bus through search engines include IBM, Kraft Foods, and Hollywood Studios.  Update:  In August 2008, 200 search terms are receiving top 10 position on Google for The Little Wine Bus.

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Charts show growth in Search Engine Traffic, Keyword Rankings and Unique Visitors