StoneRaven Media - SEO Case Studies - Telecom

SEO case studies: telecom

Case Study #1:  OC12 Bids

http://www.oc12bids.com

Company Overview 
OC12 Bids is a business focused on selling fast Optical Carrier internet circuits on a global basis.  They represent a variety of carriers, and provide customers the lowest prices available.

Web Site Objective
To attain top search engine positions to gain online leads, that can be distributed to their internal sales reps.

Primary Competition
455,000 competing sites.  The primary competition are other resellers of the same circuits and the underlying circuit providers.

Results
With over 455,000 competing web pages for the keyword search "OC12 Service", OC12bids.com appears number 4.  And how long did this take?  Just 21 days.  One surprising fact, is that OC12Bids ranks higher than their underlying service providers: Qwest, XO, Global Crossing, Etc.  When looking at the actual search results below, note the number of paid positions for the terms.  As the site has "aged" numerous search terms are resulting in top 10 results in Google, increasing the number of leads generated from the site.

Case Study #2:  Metro Ethernet Sales

http://www.metroethernetsales.com

Company Overview 
Metro Ethernet Sales is a Master Agent for multiple telecom companies.  They offer low prices in a variety of markets for Business Class Gigabit and Metro Ethernet Internet connections.

Web Site Objective
To attain top search engine positions to gain online leads, that can be distributed to their sub-agents.

Primary Competition
Over 800,000 sites contain Ethernet Service, localization had lower competition of approximately 45,000 per location, i.e. City or State.  Competition was primarily in the form of service resellers.

Results
For localized searches, Metro Ethernet Sales typically ranks in the top 5.  For many searches, i.e. Kentucky, Denver, and even Europe, the site displays in the coveted first position.

Additional Telecom Results

First page positions have been achieved for over 30 telecom websites, resulting in leads on a global basis.  The telecom industry is incredibly competitive, so to achieve top rankings was quite an achievement.  In almost all cases, first page positions were achieved for city, state, country and even continent based search strings.  i.e. "OC3 Service Texas," "OC3 Service Europe," "OC3 Service Denver," etc. 

The product types for which top positions were attained:
- OC3
- PRI
- Video Conferencing
- Content Management Services
- Metro Ethernet
- DS3
- Gigabit Ethernet
- MPLS
- Wavelength
- Audio Teleconferencing
- Collocation / Hosting Services

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