StoneRaven Media - SEO Case Studies - Medical / Healthcare

SEO case studies: Medical Industry

Case Study #1:  Colorado Health and Life

http://www.coloradohealthandlife.com

Company Overview 
Colorado Health and Life is a Medical Insurance Broker in Colorado.  Representing a variety of insurance companies, they provide effective rates and full service to their clients.

Web Site Objective
To reach first page of Google search results in order to increase site traffic.  This in turn should generate leads in the form of phone calls and online information request forms. 

Primary Competition
According to the Primary Keyword search phrase there are 271,000 results for "Health Insurance Broker Colorado."

Project Scope
The project was focused on optimizing the home page.  The remainder of the site consists of tools, but not content.  Primary focus was on Competition and Keyword analysis.  Additional content crafted for the home page, as well as a change to the internal link structure.  All code was prepared for their existing web developer to incorporate into their website.

Results
Number 1 positions on MSN and Yahoo were achieved for the client directed - primary search terms.  A secondary term appears #3 on Google.

keyword positions seo yahoo seo msn
The chart shows the position of primary keywords on MSN, Google and Yahoo.

Case Study #2:  Denver Endocrinology

http://www.coloradoendocrinology.com

Company Overview 
Colorado Endocrinology is a network of international medical clinics based in Colorado.  There focus is treatment of metabolic and hormonal disorders.

Web Site Objective
The practice needs to hire additional Medical staff to treat patients.  To make this cost effective, the practice needs 10 additional new patients a month.  To augment referrals from primary care physicians, the web site's goal is to generate more patient leads.

Primary Competition
There are 10 primary competitors in the Denver region, and 219,000 competitive websites.

Project Scope
An entire new site was built, including an optimization strategy which was followed from the outset.  The first stage included a keyword analysis, which determined a new URL registration.  Text was provided by the medical staff, and edited by StoneRaven to optimize their potential search engine inclusion.

Results
As of June 2008, the site has reached the 2nd page of Google search results for two primary search terms.  With updates, we anticipate reaching the first page in September 2008.  Update:  First page results have been shown for over 50 search terms in August of 2008 - ahead of our estimate.