StoneRaven Media - SEO Case Studies - Food and Beverage

SEO case studies: Food and Beverage

Case Study #1:  Emergency Coffee

http://www.emergencycoffee.com

Company Overview 
Emergency Coffee roasts organic coffee beans on demand.  Orders are placed from an online shopping card  They also create custom labels for corporate gifts and Fundraising.

Web Site Objective
To drive traffic to the site, to increase online sales and increase exposure of their fundraising offering.

Primary Competition
3,820,000 for the general search of "Coffee Beans"; 2,810,000 for "Fresh Roasted Coffee Beans"; 766,000 for "Coffee Fundraiser" and 535,000 for "Coffee Fundraiser".  The coffee industry is incredibly competitive, with the high ranking sites, being very well optimized.  The initial approach has been to target two areas of specialty.  Fundraising, and Custom Coffee Labels were chosen due to their relative uniqueness and high revenue potential.

Results
Within 14 days - on Google, a #1 position for "fully-managed fundraising and  #1 for "custom coffee labels" were achieved.  Surprisingly, within the same time period, the phrase "gourmet coffee beans" has appeared #9, on the first page of MSN.